Developing brands, creating an entire world around them, and being coherent and distinctive is what motivates me in my work. Starting with market research, positioning, and trends forecasts. Continuing with values and purpose of a brand, its narrative, look & feel, and tonality  through to the final product. The whole brand world must be clear and understandable in its wording, visuals, and colors.
As a strategic designer, I love structuring, connecting the dots, and ultimately directing the creative process to completion.

At the Volkswagen Group Future Center, we’re all about the future of the car industry. We’re developing white label cars that are packed with the latest technology, materials and ideas to help the VW brands find their vision or focus for the next few years and keep on pushing the boundaries of mobility with them.

In my time at the Future Center, I had the incredible opportunity to strategically consult several brands in their future visions, develop one of the best car brands of the VW Group, create avatars for the future HMIs and reimagine the future of the next generation of cars.

Unfortunately all of these projects are highly confidential and not published yet. But have a peek at the progress of these projects and stay tuned.