Multi-sensory brand experience tool

Year: 2021      Type: Strategie, Experience Design      Deliverables: Strategie, 3D, Concept

During my internship at one of Germany’s leading car manufacturers, we created a multi-dimensional experience and presentation environment for the brands’ strategic development.
The tool will aid in the long-term strategic growth of all brands in the future.
The objective was not only to redefine the strategies of the car manufacturers, but also to make it possible to experience the outcomes holistically and with all products in one space. In order to involve the viewer in a multi-sensory brand environment, the brand was to be experienced with all senses.