Sensory Car

Year: 2021      Type: Strategic Design      Deliverables: Concept, Illustration, Strategic

During my internship with a German luxury automaker, I was able to contribute to the strategic development of controls and their intuitive handling through unique interactions and gestures.
As a result of the reduction and elimination of buttons as well as the rising digitalization in cars, a new generation of sensory interactions has been developed to reinvent the in-car experience. New technologies in particular have prompted a revision of the haptic experience in cars. In this way, established concepts could be rethought.