Bringing brands to life, giving them a new look, is one of the most exciting jobs. From creating their style guide, logo, colors, purpose and communication style to imagery and illustrations, it’s always a sprint and a fantastic team sport. Throughout the process, it is always important to me that everyone in the team can identify with the brand, so that a consistent appearance can be established that stands out from the crowd and is therefore instantly recognized.

Over the last few years, I’ve had the opportunity to be involved in the branding of small to large businesses and start-ups. One of my longest and most detailed projects was the brand design of NAVIT (formerly RYDES). From style guides to pitch decks to the development of illustrations, icons and motion images, I got to explore and create the world of Navit from so many angles.

Check it out or explore the brand of Eartmates, another exciting start up in Berlin.